GoogleGuy Says: Google's Forum Posts
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Article Title: GoogleGuy
Says: Google's Forum Posts
Date: 03.25.04
Description:
GoogleGuy appears at the WebMasterWorld forums and talks with members about Google's constant changes. He can't tell all of Google's secrets, but he does offer some crumbs, and the occasional banquet, of search engine optimization wisdom.
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Kanoodle Ads To Appear On MSNBC
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Article Title: Kanoodle
Ads To Appear On MSNBC
Date: 03.24.04
Description:
Kanoodle today announced its partnership with MSNBC, bringing over 200 new topics and over 300 million pageviews per month to their advertisers. The ads will appear in April.
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Kanoodle Interview: ClickFactor + Major Content Deal
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Article Title: Kanoodle
Interview: ClickFactor + Major Content Deal
Date: 03.23.04
Description:
Kanoodle, through ContextTarget, places contextually-relevant ads on participating content providers' websites. I spoke yesterday with Lance Podell, Kanoodle president, about their new ClickFactor system of determining ContextTarget relevance.
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Arrest Shows Google's Vulnerability
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Article Title: Arrest
Shows Google's Vulnerability
Date: 03.22.04
Description:
Michael Bradley, recently arrested for his boneheaded attempt to extort money from Google, is a wake up call to the PPC industry.
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Tool Tracks Google Ranking Changes
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Article Title: Tool
Tracks Google Ranking Changes
Date: 03.19.04
Description:
RankPulse tracks and publishes the daily changes in 1,000 different keywords at Google. They focus on high competition keywords like "cars" and "free domain name" and present their findings in graph format on their site.
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Google Local: Finally Up To Yahoo Speed
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Article Title: Google Local: Finally Up To Yahoo Speed
Date: 03.18.04
Description:
Google graduated their local search to beta yesterday with the launch of Google Local. Google crosschecks their index with the Yellow Pages to deliver local stores and services.
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Search Trends: Creating A Google "Authority Site"
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Article Title: Search
Trends: Creating A Google "Authority Site"
Date: 03.17.04
Description:
The term "authority site" comes from a concept in "Hilltop: A Search Engine based on Expert Documents," an academic paper that some search optimizers speculate is a part of Google's algorithm.
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Yahoo Penalizing Affiliate Sites
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Article Title: Yahoo
Penalizing Affiliate Sites
Date: 03.16.04
Description:
From the WebMasterWorld forums comes word that Yahoo's cracking down on affiliate sites. The thread, six pages long at the time of this writing, includes snippets of letters from Yahoo to the forum members, many of whom have been banned.
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Tool Compares Google And Yahoo Algorithms
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Article Title: Tool
Compares Google And Yahoo Algorithms
Date: 03.12.04
Description:
One of the coolest tools I've seen recently for comparing Google and Yahoo results lives over at the blog site langreiter.com.
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Yahoo Responds To Site Match Questions
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Article Title: Yahoo Responds To Site Match Questions
Date: 03.11.04
Description:
Last week Yahoo launched Site Match, their controversial paid inclusion program. The Search Engine Strategies conference, and many online communities, buzzed with indignation at the new pricing structure, which requires businesses to pay both for being listed and for each click on that listing.
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Yahoo! Ahead In Local Search Race
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Article Title: Yahoo!
Ahead In Local Search Race
Date: 03.10.04
Description:
Yahoo officially launched SmartView Tuesday, moving still farther ahead of Google in the race for local search. SmartView adds functionality and a wider choice to Yahoo's old "maps" page. Type in your zip code in the form on the top left of the page and a map of your neighborhood pops up.
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What The Experts Learned At The Search Conferences
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Article Title: What
The Experts Learned At The Search Conferences
Date: 03.09.04
Description:
To round out our conference coverage I asked several of my conference friends about what they learned. I talked with SEO experts, expo presenters, and Jackie Jahosky, who's gained fame for her in-session response to Site Match: "I just don't like it."
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Crawler Insights From Google and Yahoo!
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Article Title: Crawler
Insights From Google and Yahoo!
Date: 03.08.04
Description:
My favorite sessions at the SES conference were those where Google and Yahoo appeared on the same panels. You could almost always count on some crackling tension between the two search giants. The "Meet The Crawlers" session was no exception.
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Have Your People Call My People: Lunch With Yahoo!
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Article Title: Yahoo!
Talks BlackHat Optimization And Search As Media
Date: 03.05.04
Description:
I had lunch with Tim Mayer of Yahoo yesterday. I'd heard he was "looking for me," at PubCon one night in the hotel bar, and figured it was because we broke news on the SiteMatch product a little earlier than Yahoo would have liked. So I kind of avoided him after that.
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Will the Government Intervene in Paid Online Advertising?
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Article Title: Will
the Government Intervene in Paid Online Advertising?
Date:
03.03.04
Description:
What are the major threats to growth in
the online advertising marketplace?
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The Dark Side of the Force: Skanky Links
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Article Title: The
Dark Side of the Force: Skanky Links
Date: 03.02.04
Description:
Yesterday's Advanced Link Building session
of Search Engine Strategies featured WebGuerrilla President Greg Boser, an infamous
Google spammer, on the same panel as Google's Director of Technology, Craig Silverstein.
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Will 2004 Mark the End of Google’s Empire?
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Article Title: Will
2004 Mark the End of Google’s Empire?
Date: 03.02.04
Description:
Survival of the fittest can easily be applied
to the search engine industry. Just a few years ago, Yahoo! was sitting pretty
at the top and seemed unstoppable in all its crimson glory. Enter: Google, stage
left.
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Yahoo! Charges into Personalized Search
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Article Title: Google
Yahoo! Charges into Personalized Search
Date: 03.01.04
Description:
During last week’s WebmasterWorld PubConference
VI, Yahoo! representative Tim Mayer gave a highly informative speech and provided
some useful facts and tidbits.
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Java: Drink, island or programming, AdSense decides
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Article Title: Google
AdSense is Put on the Spot
Date: 03.01.04
Description:
Google AdSense representative Gokul Rajaram
was put on the spot during last week’s Webmasterworld PubConference in Orlando,
Florida.
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Overture's Site Match Revealed
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Article Title: Overture's
Site Match Revealed
Date: 02.27.04
Description:
Here's the first breaking news from the
WebmasterWorld conference: some very reliable sources have revealed the name of
Overture’s top secret new product.
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Google's Promises for the Future
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Article Title: Google's
Promises for the Future
Date: 02.27.04
Description:
In the days to come Google will be paying
closer attention to search engine spam, said Google representative Matt Cutts
at Webmasterworld's Publishers Conference today.
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What can the Drudge Report teach us about Rankings?
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Article Title: Blogs
Mean Better Listings on Google
Date: 02.26.04
Description:
Rick Bruner, President of Executive Summary
Consulting spoke at a session titled Blogs: A Powerful Tool for Gathering Market
Intelligence. The session was part of the DMA/AIM net.marketing conference and
exhibition, which focused on advances in interactive marketing.
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"Google is Losing Its Stranglehold"
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Article Title: "Google
is Losing Its Stranglehold"
Date: 02.26.04
Description:
I attended an open panel search session
at the DMA conference earlier this afternoon. I was drawn to this session, titled
Search Engine Marketing Tools, Techniques, and Best Practices, because it accepted
questions from the audience.
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The Secrets of Writing SEO Copy
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Article Title: The
Secrets of Writing SEO Copy
Date: 02.25.04
Description:
At yesterday's DMA/AIM net.marketing conference,
session director Heather Lloyd Martin, president of SuccessWorks, offered some
powerful words of wisdom regarding SEO copywriting.
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Yahoo! Vs. Google: Algorithm Standoff
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Article Title: Yahoo!
Vs. Google: Algorithm Standoff
Date: 02.24.04
Description:
Studying the relationship between keyword
density and your search ranking for those keywords can reveal interesting clues
about how to write search engine friendly copy. Many SEOs believe this type of
study, however, is a waste of time, as analysis typically reveals that our natural
keyword densities are in line with what ranks well on Google.
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Yahoo To Exclude Inktomi Paid Inclusion
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Article Title: Yahoo
To Exclude Inktomi Paid Inclusion
Date: 02.23.04
Description:
Andy Beal reported recently that Tim Mayer
of Yahoo confirmed that Yahoo's using a search technology that is not actually
Inktomi.
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Does Google Filter Results?
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Article Title: Does
Google Filter Results?
Date: 02.20.04
Description:
I've read many times over that Google's
using a filter to help screen out results for certain search terms. GoogleGuy,
Google's PR representative at WebMasterWorld, all but denies the existence of
filters. Because of the continued filtering questions and adamant denials I decided
to enlist some help from professionals and find out what a filter is, why Google
receives filtering accusations, and what the implications of a filter would be.
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Analysis Of Yahoo's New Algorithm
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Article Title: Analysis
Of Yahoo's New Algorithm
Date: 02.18.04
Description:
In an article from eWeek that he published
in his blog, Andy Beal said that 15 people from his company spent the majority
of Tuesday analyzing Yahoo's results.
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Optimizing For The New Yahoo
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Article Title: Optimizing
For The New Yahoo
Date: 02.18.04
Description:
Well, it's official. Yahoo's now deploying
their new algorithmic search technology and you'll see it rolling out across their
network in the next couple of weeks. (Good timing for the Search Engine Strategies
Conference, eh? Yahoo's sure to be the big buzz now.) The only question now is
how do you optimize your site for the new Yahoo?
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Google's Brandy Update Exposed
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Article Title: Google's
Brandy Update Exposed
Date: 02.17.04
Description:
If you're a forum regular you know by now
that Google's results are changing again. I hope your rankings improve.
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A Look At Yahoo's New Algorithm
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Article Title: A
Look At Yahoo's New Algorithm
Date: 02.16.04
Description:
Yahoo's official announcement last month
that they planned to drop Google results in Q1 brought about a wave of speculation
on when they would actually make the switch. Some wonder if they'll ever fully
make the switch, since Yahoo is a part Google owner.
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Analysts Predict Major Google Shift Next Week
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Article Title: Analysts
Predict Major Google Shift Next Week
Date: 02.12.04
Description:
Jim Hedger and Ross Dunn of Stepforth released
their predictions today that Google rankings will undergo another change next
week.
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Why Is MSN Still Showing LookSmart Results?
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Article Title: Why
Is MSN Still Showing LookSmart Results?
Date: 02.12.04
Description:
After noticing the LookSmart directory
results still in MSNsearch, I wrote to the guys at LookSmart to get some details.
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False: The "Google Dumping DMOZ?" Rumor
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Article Title: False:
The "Google Dumping DMOZ?" Rumor
Date: 02.11.04
Description:
Is Google planning to drop the DMOZ directory?
This search-shattering rumor came to my attention yesterday in this post from
Minstrel, one of our moderators in WebProWorld.
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The Kelsey Group Talks Verizon And PPC
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Article Title: The
Kelsey Group Talks Verizon And PPC
Date: 02.10.04
Description:
Greg Sterling, the Senior Vice President
of the Kelsey Group, the prominant "provider of strategic research and analysis,
data and competitive metrics on Yellow Pages, electronic directories and local
media," answered some questions about the upcoming PPC offering from Verizon.
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Cracking Verizon's New PPC Product
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Article Title: Cracking
Verizon's New PPC Product
Date: 02.09.04
Description:
Verizon recently announced the March launch
of a pay-per-click product for sale from their SuperPages site. Curious about
the PPC newcomer, I wrote to Troy Perkins of PayPerClickAnalyst.com to get his
preliminary thoughts on Verizon and the viability of their new product.
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The Link Building vs. Content SEO Debate
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Article Title: The
Link Building vs. Content SEO Debate
Date: 02.06.04
Description:
The link building vs. content seo debate
is still raging in the forums. John Scott, a staunch advocate of link building,
keeps the thread hopping with his beliefs that, for competitive search terms,
links are the only way to top rankings.
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Most Searchers Use Two Word Phrases
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Article Title: Most
Searchers Use Two Word Phrases
Date: 02.05.04
Description:
According to OneStat, a Danish web analytics
software company, the 7 most used word phrases in search engines on the web are...
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Why Is Google Tracking SERP clicks?
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Article Title: Why
Is Google Tracking SERP Clicks?
Date: 02.04.04
Description:
In a recent phone interview Dan Thies informed
me that Google has been tracking click throughs on their search engine result
pages (serps) for some time.
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Is Organic SEO Dead?
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Article Title: Is
Organic SEO Dead?
Date: 02.03.04
Description:
In an fiery post over at SEOroundtable,
John Scott stated his opinions regarding what he calls the two styles of search
engine optimization: Content SEO and Link Mongers.
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Booble Speaks: We Will Prevail
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Article Title: Booble
Responds To Google: Read Letter
Date: 02.02.04
Description:
Booble has now responded to Google's request
that Booble.com be handed over to Google. Here is a copy of their letter to Google
which was sent earlier today...
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Surviving Austin, Google's Latest Update
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Article Title: Surviving
Austin, Google's Latest Update
Date: 01.30.04
Description:
There are two SEO camps when it comes to
Google updates. The first camp holds that Google updates are very exciting (and
traumatic) events that are worth studying for the sake of better understanding
the Google algorithm and how to rank higher.
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