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War Worries Media Marketplace
Adweek
News Source
2003-04-02
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NEW YORKGrowing uncertainty about how long the war in Iraq will last has some TV media sellers and buyers retreating from the optimistic outlook they had following the initial days of the conflict. Hopes for a quick conclusion to the war began to fade last week, and concerns about the long-range impact on spending edged upward.
"Because the war is ongoing, the news interruptions will continue and most of the networks have said it is impossible right now to create a master makegood plan at this point," said John Rash, chief broadcast negotiator for Campbell Mithun.
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