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WAR SPARKS GROWING BOYCOTTS OF U.S. PRODUCTS
The Ad Age Group
News Source
2003-04-02
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CAIRO, Egypt (AdAge.com) -- Marketers of some of the world's biggest brands -- including Procter & Gamble Co., Pepsi-Cola Co., Coca-Cola Co., H.J. Heinz Co., Xerox and McDonald's Corp. -- are going on the offensive to combat war-related boycotts of American products in hot spots around the globe.
Plotting strategy
In markets from Egypt and Argentina to Europe, U.S. companies are plotting strategy, usually focusing on how to emphasize their ties to local communities and economies.
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The Ad Age Group publishes two print magazines, Advertising Age and Creativity; two Web sites, http://www.AdAge.com and http://www.AdCritic.com; two HTML newsletters, The Creativity E-Mail and Madison+Vine; and the Ad Age E-mail Alert. For further information, see our Subscriptions Page.
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