SHOULD THERE BE AN UPFRONT FOR ONLINE ADVERTISING?
NEW YORK (AdAge.com) -- Can the Internet advertising market support the kind of upfront ad space auction that has long been the business model for TV?
The idea is now sparking lively discussion among some sellers of Internet advertising as more marketers consider the use of online elements as a routine part of their overall advertising campaigns.
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Date: 2003-04-28
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American Online Reports Ad Revenue Slide
NEW YORK AOL Time Warner on Wednesday reported that revenue for its American Online Internet unit totaled $2.2 billion for the first quarter, down 4 percent from the year-ago quarter.
Meanwhile, ebitda (earnings before interest, taxes, depreciation and amortization) for the Dulles, Va.-based online division climbed 18 percent to $404 million and operating income grew 11 percent to $194 million in the quarter.
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Date: 2003-04-28
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Apple updates Hot Deals Web site
Apple's Macintosh Products Guide has updated their retail Web site today with online partners AudioMIDI, O'Reilly and Associates, J&R, CompUSA, Inside Mac Games and DV Direct.
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Date: 2003-04-18
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Apple denies music play
Countering speculation that it is close to buying Vivendi Universal's record label, Apple Computer said Wednesday that it has never offered to make such an investment or purchase.
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Date: 2003-04-17
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Overture maps overseas plans
Search company Overture Services on Monday outlined its expansion plans for seven new international markets in Europe and Asia this year.
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Date: 2003-04-14
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Judge refuses to dismiss Siebel suit
A federal judge on Thursday declined to dismiss a lawsuit alleging that software maker Siebel Systems overstated its earnings by concealing stock options granted to its founder and chief executive.
The judge in San Mateo, Calif., set an Oct. 6 trial date for the lawsuit against Siebel, filed last year by the Teachers' Retirement System of Louisiana, which had invested in Siebel stock.
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Date: 2003-04-11
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USA Interactive Finishes Hotels.com Deal
Continuing efforts to consolidate the ownership of its majority-controlled e-commerce properties, Barry Diller's USA Interactive is acquiring the outstanding stock of Internet travel play Hotels.com (Quote, Company Info) in a $1.1 billion deal.
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Date: 2003-04-11
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Yahoo 'Thriving' as Quarterly Earnings Top Forecasts
Yahoo's results, released after the markets closed, drove its shares up 4% to $23.70 in after-hours trading. Its shares have more than doubled since October.
Yahoo on Wednesday reported quarterly results that breezed past analysts' expectations -- further indication that it is turning around despite a weak economy.
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Date: 2003-04-11
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How Google Grows...and Grows...and Grows
Its performance is the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ... But Google is also a case study in savvy management -- a company filled with cutting-edge ideas, rigorous accountability, and relentless attention to detail ... Here's a search for the growth secrets of one of the world's most exciting young companies -- a company from which every company can learn
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> News > Virus News
Date: 2003-04-11
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MasterCard Pushes New Electronic Invoicing Service
MasterCard wants to automate the business-to-business purchasing-payment process, which is largely based on manually processed paper purchase orders, invoices, and checks. The annual cost of doing it that way at the average billion-dollar-corporation: $30 million.
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Date: 2003-04-11
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Nokia Slashes Network Division Staff
With continued declines forecast for the wireless infrastructure market, Nokia Corp. announced it will cut more than 10 percent of its employees in its networks unit and streamline its research and development spending as it attempts to return the division to profitability.
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Date: 2003-04-10
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Microsoft Manager Accused of Theft Dies
A Microsoft manager accused of stealing $9 million worth of software to buy fancy cars, diamond rings and a yacht died from drinking antifreeze, the King County Medical Examiner's Office reported.
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> News > Virus News
Date: 2003-04-03
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WAR SPARKS GROWING BOYCOTTS OF U.S. PRODUCTS
CAIRO, Egypt (AdAge.com) -- Marketers of some of the world's biggest brands -- including Procter & Gamble Co., Pepsi-Cola Co., Coca-Cola Co., H.J. Heinz Co., Xerox and McDonald's Corp. -- are going on the offensive to combat war-related boycotts of American products in hot spots around the globe.
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Date: 2003-04-02
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'CATFIGHT' WINS AWNY 'GRAND UGLY' AD AWARD
NEW YORK (AdAge.com) -- "Catfight," the commercial created by WPP Group's Ogilvy & Mather of New York for Miller Lite beer, has won the Advertising Women of New York's "Grand Ugly" award as the piece of TV advertising that portrayed women in the most offensive manner during the past year.
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Date: 2003-04-02
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BIG LOTS GOES LARGE WITH ADVERTISING
SAN FRANCISCO (AdAge.com) -- Columbus, Ohio-based closeout retailer Big Lots launched its first national TV campaign today, making it yet another major player in an already tight retail environment.
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Date: 2003-04-02
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War Worries Media Marketplace
NEW YORKGrowing uncertainty about how long the war in Iraq will last has some TV media sellers and buyers retreating from the optimistic outlook they had following the initial days of the conflict. Hopes for a quick conclusion to the war began to fade last week, and concerns about the long-range impact on spending edged upward.
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Date: 2003-04-02
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