iEntry 10th Anniversary RSS Archive

IT Management Begins With Security
SecurityProNews > News > Security News > Microsoft A Security Predator?
Search:
[ news_security_news ]

Microsoft A Security Predator?



SecurityProNews
Staff Writer
2006-06-21

SecurityProNews: Insider Reports Insider Reports RSS Feed


Microsoft is being criticized for "predatory pricing" of it its security software OneCare because it is so much cheaper than its competitors.

Predatory pricing refers to one company taking a loss on a product just to be able to offer it cheaper in order to drive out competitors.

Alex Eckelberry writes about this matter on the Sunbelt Blog. Eckelberry says:

We already know that Microsoft loses money on most of its business (it primarily makes money on the operating system). But now we see that Microsoft is endangering the entire security ecosystem with ruthless, Standard Oil-style pricing.

Start with OneCare: It is arguably a security suite, but just for the sake of simplicity, let's just consider it an antivirus product. OneCare costs $49.95 for three PCs, an average of $16.65 per machine. (I'm going to ignore the fact that Amazon.com is blowing out OneCare at $19.95, or an average of $6.65 per machine-which is even worse - and Microsoft's offer to its millions of OneCare beta testers all getting it for $19.95 as well.).
Competitors McAfee and Symantec offer similar products for three PCs retailing at $69.99 and $89.99 respectively.

Jack Schofield refers to a market report from Gartner on the Guardian Unlimited technology blog.

(Via Guardian Unlimited)



About the Author:
SecurityProNews is a daily online and email publication focusing on internet security issues.

More news_security_news Articles

SecurityProNews: Insider Reports Insider Reports RSS Feed


Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions

iEntry Featured Services: Jayde Member Services | Forums | Freeware | Advertise with Us

Virus Warnings

Subscribe to
SecurityProNews FREE!



[ more newsletters ]

article resources
Search Articles:
[advanced search]

WebProWorld.com
Get in-touch with industry experts and leaders
Post your site for review by expert and peers
Ask Security, IT, Development and Design questions

Free Membership: Join Now!

Visit WebProWorld.com

Titan Quest Forum
The #1 Titan Quest forum
Halo 3 Forum
The best Halo, Halo 2, Halo 3 forum
Nintendo Wii
Nintendo Wii news and views
Mac Software
The best in OS X freeware
Graphics Forum
Your source for graphic tutorials
SecurityProNews.com | Breaking eBusiness News Get Your IT Questions Answered - Click Here SecurityProNews News Feeds