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Google Research Brings Privacy Concern
Nathan Weinberg
Contributing Writer
2006-06-13
 Insider Reports RSS Feed
Brian Ward writes about a Google Research prototype that would listen to whatever is on your TV in order to provide better targeted advertising.
Links: Brian Ward, Google Research Prototype
According to TechCrunch, the ambient sound would be used to provide ads based on what you see on the screen (like clothes worn by an actor), chat rooms about the show, real-time TV ratings and bookmarks based on what is on your screen.
Naturally, there are huge privacy concerns. The idea of opening up your computer microphone to Google, letting it possibly listen in on your conversations (even if they claim that will never happen) is a scary concept. I wouldn't like my conversations with my wife (just one day till the wedding!) being listened to in order to advertise to me. Sure, if she says she likes some earrings, and I start seeing ads for earrings, that is great targeting, but it is so intrusive as to be downright creepy.
Naturally, Google will try to get you to install this as it has recently with other products: by providing a free service alongside it. My guess is free DVR software, Google TV search, or through deals to provide exclusive online content linked to TV programs. Unlike other attempts, like Web Accelerator, this will succeed if the incentive is high enough. Without enough incentive, no one will even consider letting Google listen in.
(Found on Findory)
Keep in mind, this is merely a research paper. It is possible you'll never even get the chance to yell at Google about this one.
Tags: Google, privacy
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About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.
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