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Sana Security Deploys BlueRoads 5
SecurityProNews
Staff Writer
2004-09-28
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Sana Security has deployed BlueRoads 5 to provide closed-loop lead management for their entire partner network.
This comes at a time when BlueRoads is experiencing rapid growth in its customer base -- particularly in the security industry.
"Business realities are driving the need for effective Partner Relationship Management solutions that keep our partners motivated and actively engaged in our channel sales initiatives," said Timothy Eades, senior vice president of marketing, Sana Security. "BlueRoads' experience in developing methodologies that deal with the multi-faceted complexities of the channel makes them the right choice for us as we fuel our growth through the indirect channel and increase our presence in the market."
Optimizing the indirect sales channel is one of the most effective competitive weapons available in today's marketplace. As markets become more global and competition intensifies, companies cannot rely on a direct sales force alone -- the indirect sales channel is crucial. As a rising vendor in the host-based intrusion prevention market, and as a company whose goal is to remain competitive in all facets of intrusion prevention, Sana Security is competing in a dynamic market environment and believes that leadership technology, compelling products and loyal customers are best supplied and served through a pure channel approach.
"Sana Security has established itself as an emerging, progressive company by offering the world's leading host-based intrusion prevention solution," said Axel Schultze, president and CEO, BlueRoads. "We look forward to supporting their expansion efforts with a channel management solution that enables Sana Security to deliver marketing and sales initiatives that provide true partner value at the point of sale where the critical customer interactions are happening."
With BlueRoads 5 partners actively participate in the system through BlueRoads' unique Active Participation Network, which maps processes across the globe and down to individual partner sales people in seconds. Methodologies streamline channel processes to yield the highest results with the least amount of partner effort. BlueRoads 5 simplifies interaction by guiding partner reps through processes with a point-and-click interface, requiring only a Web browser and a mouse. This reduces the time and effort required to actively participate in the automated processes, and increases partner adoption by virtue of the inherent benefits provided to the actual users. With proven methodologies for successful channel management, BlueRoads is helping Sana Security and other high tech vendors utilize the channel to achieve rapid market penetration and increase their bottom-line.
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SecurityProNews is a daily online and email publication focusing on internet security issues.
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