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Symantec Recieves Award For European Company Of The Year
SecurityProNews
Staff Writer
2004-09-20
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Frost & Sullivan has presented Symantec with its prestigious award for European Company of the Year, 2004, received for demonstrating unparalleled excellence in the European IT security arena.
The award commends Symantec, the global leader in information security, for high-quality products and services, increased revenues, profits and market share, channel strength, dedicated marketing efforts and its growing recognition as an enterprise participant.
Symantec has transitioned from its traditional consumer orientation to being a market leader in the enterprise segment. Confirming the success of this strategy, recent Frost & Sullivan analysis revealed that recognition levels of Symantec in the enterprise space have risen significantly among European corporate end users.
With a strong position in both the consumer and enterprise segments, Symantec has achieved remarkable growth. Market share has risen consistently over the last five years, emphasising the company's dominant performance. In 2003, Symantec grew nearly 50 per cent in Europe, placing it well ahead of its main regional competitors. With a 37.3 per cent share, it also occupied the leading position in the total European and world anti-virus markets.
Such success was built on a platform of outstanding products and services. A market leader in the integrity of information, Symantec offers the industry's most complete range of perimeter security products, some of which can be integrated into a single platform. High quality products are supported by the company's exceptional professional and managed services.
"Symantec has the best distribution system in the industry, controlling the retail space and forging important strategic alliances with key global and local value-added resellers (VARs) across Europe," comments Frost & Sullivan industry analyst Jose Lopez.
Whilst continuing to expand its western European operations, the company has been working towards penetrating eastern European markets. Symantec has positioned itself ahead of its main competitors by building a local presence in these untapped markets and is now mounting a strong challenge to the established hegemony of local participants.
Giuseppe Verrini, VP EMEA Sales and Marketing, Symantec, says: "Frost & Sullivan has recognised the European team's hard work in achieving our strategic objective of becoming a valued partner in the enterprise space without ever losing sight of our important consumer end-users. The award is well deserved and I congratulate the whole Symantec team."
"The growth of Symantec in Europe has allowed the company to extend its market share in the region, supported by on-going, strategically planned marketing campaigns in specialised and general media," says Mr. Lopez. "In fact, along with the strength of its channel, the company's marketing efforts in the region have been key its success in Europe."
Befitting its extraordinary performance in 2003, Frost & Sullivan has conferred several awards on Symantec, including those for market and channel partner leadership.
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