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How Search Engine Rank Impacts Traffic
WebProNews
Staff Writer
2004-07-12
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Today at AD:TECH Chicago, Atlas DMT released research demonstrating the impact of paid search listings rank on traffic and how marketers can better model and forecast paid search campaigns.
"Paying for the number one ranking may not be the best strategy for all advertisers," commented Young-Bean Song, directory of the research study. "For some marketers the cost of traffic associated with the top ranking may be too high. On the other hand, some marketers are forgoing the top spot, without really knowing how many customers they are losing to their competitors. Most advertisers don't know whether they are paying too much, or needlessly missing out on sales."
The research found that overall, advertisers should expect about a 10 times difference in potential traffic between the top and 10th rankings. The amount of potential traffic drops more than 40 percent between the number one ranking on Google and the search engine's number two ranking. At Yahoo's Overture the drop is more gradual.
The full report is available online at the link below:
http://atlasdmt.com/media/pdfs/insights/RankReport.pdf
If you would like to discuss this story stop by our forum at WebProWorld.com:
http://www.webproworld.com/viewtopic.php?t=24267
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