[ news_security_news ]
Overture Australia Signs Deal With Australian News Sites
WebProNews
Staff Writer
2004-06-09
 Insider Reports RSS Feed
Yahoo-owned Overture has signed a deal with News Interactive, which is the digital outlet of News LTD, an Australian news conglomerate. The deal calls for Overture to provide advertising and search services to News Interactive and its subsidiaries.
Sites that fall under News Interactive's control are, according to Andy Beal, "news.com.au, CareerOne, realestate.com.au and websites for newspapers such as The Australian, The Daily Telegraph, The Herald Sun and The Courier Mail."
Nic Jones, News Interactive's managing director, said in an article that appears in smh.com.au, "we believe that our agreement with Overture will set a precedent for the Australian industry. By combining the expertise of both our companies we will capture significant value in one of the fastest-growing online advertising markets."
This agreement will give Overture exposure to 85% of Australia's Internet population.
About the Author:
WebProNews | Breaking eBusiness News
Your source for investigative ebusiness reporting and breaking news.
More news_security_news Articles
Insider Reports RSS Feed
|
|
iEntry 10th Anniversary
RSS
Archive
