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Verizon SuperPages Allows Advertisers Self-Service
WebProNews
Staff Writer
2004-05-11
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Advertisers who have accounts with Verizon's SuperPages can now manage their campaigns themselves. Though self-service with Verizon costs $10 a month, companies that advertise through SuperPages will now be allowed to manage their ads and the logistics associated with self-service.
As reported in DMNews.com, Verizon Internet Yellow pages advertisers will be allowed to enter a "business listing; create and manage a paid-listings campaign; and receive ad-management reports." Previously, ad managers had to go through a service rep if they needed make any amendments to their ads or the information that goes with them.
"There are some early adopters who are comfortable with self-service," Verizon spokeswoman Dana Benton Russell said. "They will appreciate and use the self-service option. There's a large group that's not as comfortable with it yet, so the service center is an option for them."
Verizon offers their ad service through a partnership with FindWhat.com. FindWhat provides the hardware for SuperPages program. Google and Yahoo have allowed/forced customers to manage their accounts online since the beginning of their ad services.
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