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Profero Begins Large Ad Campaign For Search Engine AskJeevesUK
WebProNews
Staff Writer
2004-04-29
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A new online ad campaign launched by Profero, located in London, England, is highlighting search engine AskJeeves.com in an effort to have web-users rediscover AskJeevesUK and its "find engine." The campaign is designed to sway people into making AskJeeves their first choice in search engines.
Profero has made some interactive nature-themed creatives for AskJeevesUK and its campaign. These creatives can be viewed here.
According to RevolutionMagazine.com, Profero plans to run these ads in "The Guardian, GMTV, Handbag, The Sun and iVillage."
Aylin Savkan, vice-president of marketing and product at AskJeevesUK, said: "Profero's work integrates well with the overall offline strategy helping to maximize the impact of the campaign, while introducing the dynamic and interactive elements that are unique to digital advertising. The executions are rich and engaging."
The AskJeeves ads will appear as skyscrapers, overlays and banners.
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