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Google Tops In Search Engine Driven Ecommerce
WebProNews
Staff Writer
2004-04-28
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Market intelligence firm RandomSecrecy.com has compiled a report on Google, giving a detailed market analysis. The report shows that Google has the top position in the Search & Buy e-commerce market.
Google's dominance in this market is due largely to the search engine's AdWords/AdSense campaign revenues, which have increased yearly since 2001. Google also enjoys the largest growth in user base. Advertisers have adopted Google as a "must have" to expand their reach amongst target audiences, most of whom are using the search engine.
Google has catapulted to the top of an intensely competitive market for paid inclusion, and search advertising dollars. The search engine is leading the market substantially due to its wide-ranging reach, and the effortless usability of their self-serve advertising tools.
Random Secrecy predicts the use of search technologies exclusively for e-commerce purchases will exceed $35 billion in 2004, estimates the total market size will top $92 billion by 2008.
Google's prominence is largely due to growth in advertisers eager to embrace search based advertising to reach the millions using its search engine. The online search advertising industry as a whole grew substantially in 2003 as use of search to locate information, goods, and services increased. The three major search providers, led by Google, included Yahoo and MSN, saw a marked jump in revenues due to this trend.
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