Google Revises Trademark Use

WebProNews
Staff Writer
2004-04-12

As pointed out by Aaron Wall over at SearchEngineJournal.com, Google is changing their approach in their handling of trademarked keywords for their AdWords program. Before, companies were not allowed to bid on keywords that were trademarked by other companies, like the "Just Do It" phrase by Nike.

Google has changed this policy to allow bidding on such keywords. The bidding is limited to phrases trademarked by companies located in the US and Canada. Google limits the use of these phrases to keywords only. Any trademarked phrase that appears in the ad copy will be removed.

This policy only applies to ads that will appear in the US and Canada. Outside of these two countries, if ads contain trademarked phrases in either ad copy or keywords, Google will remove it. Click here to read more about Google's trademark policies.

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