Froogle Use Grows

WebProNews
Staff Writer
2004-04-05

It appears that Google's redesigned index page is paying dividends. Last week, Google promoted a link for Froogle, Google's shopping search engine, to its home page. This promotion has resulted in more traffic for Froogle, according to a study by Hitwise.

In a measurement taken on March 29, 2004, Froogle is the number 8 ranked site in the "Shopping and Classifieds - Rewards and Directories" category. This is Froogle's first appearance on Hitwise's top 20 list.

Hitwise ranking determinations are gathered through the analysis of "a range of ISPs, counting the visits that any website receives from the ISPs subscribers. The figures from each ISP are then aggregated and analyzed to calculate a site's position in the rankings."

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