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Interchange Introduces Local Direct SearchBox
WebProNews
Staff Writer
2004-03-31
 Insider Reports RSS Feed
Interchange, a company that provides paid search listings and results, has launched its newest tool, the Local Direct Searchbox. This tool will provide paid local search results to users while giving webmasters the opportunity to generate paid search revenue.
Interchange CEO Heath Clarke, says, "the Local Direct SearchBox provides an outstanding opportunity for all of our partners to capitalize on the growing local paid search market. It provides the foundation for partners, local businesses and consumers to benefit from online search."
In order to include the SearchBox on your site, you must apply at LocalDirect's site. Once the service is approved, you can place the Local Direct SearchBox on a site's pages. Claiming one of the most comprehensive local searches available, SearchBox will let users search locally directly from your site.
Local Direct SearchBox uses Interchange's Keyword DNA. This lets searchers utilize natural language search to receive structured search results, such as traditional IYP (Internet Yellow Pages) business listings.
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