Online Branding Really Works

WebProNews
Staff Writer
2004-02-24

When you buy an online advertisement, you're paying for online branding, not just clicks.

One company that is already researching the retention of web branding is Dynamic Logic, Inc., experts in marketing effectiveness research.

Dynamic Logic believes that a person can make a difference in online branding even if they don't click on the advertisement.

David Verklin, Chief Executive Officer, Carat North America, spoke about online branding, among other things, at the DMA/AIM net.marketing conference & exhibition in New York City earlier today.

During his speech, Verklin stressed the importance Dynamic Logic and other companies that are beginning to follow online branding.

For full coverage and live conference reports, visit WebProWorld, your forum for e-Business professionals.

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