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Mystery Links New Web Advertising Tool Gets Results, Draws Criticism
sfgate.com
News Source
2003-04-16
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After Douglas Hoppe downloaded the hot new online file-sharing program called KaZaa two weeks ago, random yellow hyperlinks began appearing on his fledgling music site.
Hoppe became hopping mad when he realized words such as "jazz" and "hip hop" had become hyperlinks, sending potential customers to the site of BMG Music, one of the world's biggest record labels.
Someone was hijacking his visitors, he thought.
But Hoppe soon learned that when he installed KaZaa, he also unknowingly installed a bundled program called TOPtext, part of a new online advertising technology called ContextPro developed by EZula Inc. of San Francisco.
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About the Author:
The Bay Area's Home Page -- online home of the San Francisco Chronicle, and much more. http://www.sfgate.com/
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