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WEB VIDEO BATTLE RAGES AMONG WAR NEWS SITES
AdAge.com
News Source
2003-04-09
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NEW YORK (AdAge.com) -- While many in the advertising and marketing industry debate whether to continue advertising during wartime, RealNetworks is taking advantage of huge traffic surges at Web news sites to aggressively sell its RealOne Superpass video service.
CNN.com and ABCnews.com
The company, which charges for use of its proprietary RealOne Superpass video streaming system, has partnered with two major news sites -- CNN.com and ABCnews.com. Both Web sites have closed off their video war news to all but those who pay for the RealOne Superpass media player.
Meanwhile, war news rivals such as CBSnews.com and MSNBC.com are making "free video" a major element of their Web site graphics and promotions.
Click below to read this article at the Adage.com website:
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About the Author:
AdAge.com is the Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc.
The Ad Age Group publishes two print magazines, Advertising Age and Creativity; two Web sites, AdAge.com and AdCritic.com; two HTML newsletters, The Creativity E-Mail and Madison+Vine; and the Ad Age E-mail Alert.
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