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FORBES.COM TO FLOG ITS ONLINE AD SUCCESS
AdAge.com
News Source
2003-04-09
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NEW YORK (AdAge.com) -- Eight months ago Forbes.com raised more than a few eyebrows with an offer of "guaranteed" brand improvement results to advertisers or their money back.
$100,000 each
Making the offer all the more serious was Forbes.com's requirement that interested advertisers buy at least $100,000 in ad placements to be eligible to participate in the experimental program. A dozen marketers opted in.
And now, Forbes.com says the results are so impressive that it will make them public in ads it will place in marketing trade magazines, including the Advertising Age and Forbes print editions, starting April 14. The ad seeks to recruit other marketers for the ongoing program, called the Brand Increase Guarantee.
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About the Author:
AdAge.com is the Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc.
The Ad Age Group publishes two print magazines, Advertising Age and Creativity; two Web sites, AdAge.com and AdCritic.com; two HTML newsletters, The Creativity E-Mail and Madison+Vine; and the Ad Age E-mail Alert.
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