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E-mail Campaigns Making It Easy To Market
Globetechnology.com
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2003-04-18
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It would otherwise have taken an army of volunteers, stuffing envelopes, knocking on doors and manning a bank of phones, to deliver the message that Barbara Hall e-mails in an instant to thousands of potential supporters who have registered on her Toronto mayoralty campaign Web site.
Ms. Hall, a former mayor and a candidate in this year's municipal elections, is one of a growing number of politicians, marketers and campaigners of all kinds to discover the power and efficiency of an Internet marketing strategy that uses on-line forms, e-mail alerts and updates to generate continuing dialogue with Web-site visitors.
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Globetechnology.com is the online extension of The Globe and Mail's Technology section.
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