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Majority Of Consumer Websites Need Improved Security
Mike Sachoff
Staff Writer
2010-04-21
 Insider Reports RSS Feed
The majority of consumer websites remain vulnerable to online fraud, even as a growing number of businesses put online safety measures in place, according to a new survey by the Online Trust Alliance (OTA).
 | | Majority Of Consumer Websites Need Improved Security |  |
The annual survey of best practices to help protect consumers from forged email, phishing sites and malware found of the 1,200 companies analyzed, only 113 qualified to be named to the OTA Online Safety 2010 Honor Roll. Sites were evaluated based on their usage of email authentication standards and Extended Validation SSL Certificates (EV SSL) and the presence of malware.
While 92 percent of the companies failed to adopt best practices, 14 percent Internet Retail 500, 13 percent of the top 100 financial institutions and 6 percent of the Fortune 500 passed. Only 3 percent of the top consumer government sites made the grade, while 29 percent of OTA members passed.
Highlights from the survey include:
*Over 26 percent of the Internet Retail 500 and top 100 financial services companies have adopted EV SSL certificates.
*Government agencies adoption of email authentication remains stagnant at 32 percent, while over 60 percent of their sites and/or email have been spoofed in the past four months.
*The largest retailers and business continue to show the highest level of adoption of email authentication with 76 percent of the Internet Retail 100 and 54 percent of the Internet Retail 500.
*"While major corporations, banks, governmental agencies and industry working groups talk about best practices, the majority are failing to adopt, risking demands for added regulations," said Craig Spiezle, Executive Director and President of the OTA.
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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