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McAfee Partners With TheFind To Offer Safe Search Results
Mike Sachoff
Staff Writer
2009-11-11
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Vertical search engine for shopping, TheFind, has partnered with McAfee to display the security firm's secure trustmark on products found in its search results.
 | | McAfee Partners With TheFind To Offer Safe Search Results |  |
Shoppers searching on TheFind this holiday season can now look for the McAfee Secure trustmark and decide which sites are secure to buy from without worrying about identity theft.
"Displaying the well known McAfee Secure trustmark prominently within shopping search results helps to bridge the trust gap between secure e-tailers and shoppers," said Todd Gebhart, executive vice president and general manager, McAfee Consumer, Mobile and Small Business at McAfee, Inc.
A recent survey by Harris and TheFind revealed that "safety and security of an online retailer" is the second most important concern overall of online shoppers, behind only the price of a purchase itself.
Online retailers that display a McAfee Secure trustmark must pass daily test for vulnerabilities that post a threat to sensitive customer information.
McAfee also does daily network perimeter scanning, testing for more than 10,000 network and Web application vulnerabilities, ongoing security testing to ensure protection against malware, and business practice review for Web site owners and online retailers. The McAfee Secure trustmark is used by more than 80,000 websites.
"TheFind's goal is to help shoppers find exactly what they want to buy at the very best price from a store that they trust," said Siva Kumar, CEO and Co-founder of TheFind.
"Online stores that display the McAfee Secure trustmark clearly demonstrate their trustworthiness by helping to protect their customers from identity theft, credit card fraud, spyware, spam and online scams."
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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