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Average Click Fraud Rate Dips In Q3
Mike Sachoff
Staff Writer
2009-10-28
 Insider Reports RSS Feed
The average attempted click fraud rate fell from 22.9 percent in Q2 to 18.6 percent in Q3, a decrease of almost 19 percent, according to a new report from Anchor Intelligence.
 | | Average Click Fraud Rate Dips In Q3 |  |
Countries with the highest attempted click fraud rates were Vietnam (30.2%), Egypt (29.6%) and Indonesia (25.5%). The majority of this traffic was the result of large-scale, coordinated click fraud rings and high velocity botnet traffic.
The U.S. and Canada continued to show high attempted click fraud rates at 21.2 percent and 20.8 percent respectively, which is noteworthy since these countries account for the greater part of overall traffic volume.
"While network level attempted click fraud rates have declined, the methods used to perpetrate click fraud have grown in sophistication and variety," said Richard Sim, VP of Product Management and Marketing.
"Advertisements have become an increasingly common infection vector for payloads like browser hijackers and other forms of malware. Ad networks and search engines should pay close attention to such threats as we enter the holiday season."
Based on Anchor's analysis of data from its customers, the average invalid rate declined from 27.1 percent in Q2 to 23.2 percent in Q3. The Q3 invalid rate was made up of an 18.6 percent average attempted click fraud rate and a 4.6 percent other invalid rate.
View All Articles by Mike Sachoff
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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