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Government May Step Up Protection Of Consumer Data
Doug Caverly
Staff Writer
2009-08-10
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In theory, the data that consumers give to advertisers isn't a security issue. In practice, however, consumers don't always know that they're giving away the info, and other parties often try to intercept it. So it may interest you to know that an important figure at the FTC is interested in altering the traditional online exchange.
 | | Government May Step Up Protection Of Consumer Data |  |
Stephanie Clifford interviewed David C. Vladeck, head of the Bureau of Consumer Protection at the Federal Trade Commission, and reported afterward, "Privacy policies have become useless, the commission's standards for the cases it reviews are too narrow, and some online tracking is 'Orwellian,' Mr. Vladeck said."
He'd like to do a better job of protecting consumers, or at least making sure that they're well-informed.
There are some obstacles, of course. First, the FTC could use some more money and a nod of approval from Congress if it's to undertake new regulatory duties.
Then, since the advertising industry is pretty huge, it would be best if Vladeck didn't accidentally (further) crater the economy while crusading against junk mail.
Still, it sounds like Vladeck's a well-positioned privacy and security advocate who might be able to bring about some beneficial changes.
About the Author:
Doug is a staff writer for SecurityProNews, InternetFinancialNews, SearchNewz, and WebProNews.
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