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Click Fraud Rate Drops In Q2
Mike Sachoff
Staff Writer
2009-07-23
 Insider Reports RSS Feed
Click Forensics has released it second quarter 2009 click fraud figures covering online advertising campaigns for both large and small advertisers across all major search engines and traffic on more than 300 ad networks.
 | | Click Fraud Rate Drops In Q2 |  |
The overall industry average click fraud rate was 12.7 percent. That's a decrease from 13.8 percent for Q1 2009 and from the 16.2 percent rate reported for Q2 2008.
Click fraud traffic from sophisticated sources and scripted programs rose again in Q2 2009. This included a rise in the incidents of publisher collusion fraud on ad networks.
"The increased diligence of online ad networks to detect and block invalid traffic sources has contributed to the decline in the overall click fraud rate this quarter," said Tom Cuthbert, president of Click Forensics.
"However, increasingly sophisticated attacks, such as publisher collusion fraud, continue to be a concern. Ad networks should pay close attention to such threats in the coming months."
The data in Q2 also showed that many of the new click fraud schemes identified last quarter continue to increase in number and complexity. Publisher collusion fraud was one example.
This scheme occurs when online publishers use rotating IP-addresses or botnets to click ads on their own sites in order to generate inflated commissions from unprotected ad networks. Ad networks have difficultly differentiating such attacks from valid clicks.
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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