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Google Goes After Malware In Ads
Mike Sachoff
Staff Writer
2009-06-22
 Insider Reports RSS Feed
Google has introduced a new search site called Anti-Malvertising.com in an effort to help its ad network partners flag potential providers of malicious advertisements.
 | | Google Goes After Malware In Ads |  |
The company launched an initial custom search engine at the beginning of the year, aimed at allowing ad networks to do background checks on potential advertisers to reduce the risk of malware.
"It checks a variety of independent, third party sites that track possible attempts to distribute malware through advertising," it says on the site.
"Its search results should not be considered the last word on a prospective customer, but one potential source of helpful information. If a party you're researching comes up in a search result here, we recommend you take a closer look at the party in question before rendering judgment."
The Anti-Malvertising.com site recommends for publishers to always perform in-depth quality assurance on creatives and that they avoid ad networks without strong anti-malware security measures in place.
In early 2008, Google found that about 2 percent of malicious websites were distributing malware via advertising, based on an analysis of nearly 2,000 advertising networks. In a first quarter 2007 Web Trends Security Report released by Finjan found that about 80 percent of malicious code came from online ads.
"The world of online advertising, like the offline world, is a dynamic environment that contains a diverse mix of people with different goals-both good and bad," the site reads.
"This website focuses on malvertising (the threat of malware being distributed through advertising) and how you can help prevent it."
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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