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People Are Confused About Online Privacy
Mike Sachoff
Staff Writer
2009-01-28
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With today being Data Privacy Day, Consumer Policy Solutions has released a new survey that focuses on peoples awareness and understanding of online privacy.
 | | People Are Confused About Online Privacy |  |
People believe they are knowledgeable about online privacy, but many are unaware of how their activity can be tracked and collected online.
Nearly three-quarters (70%) of Internet users say they are very or fairly knowledgeable about how to protect their personal privacy online. Less than half (42%) are unsure if their online activity is tracked and recorded by companies for commercial purposes. A small minority (12%) believes that tracking by companies for commercial purposes does not happen at all.
People do not always read privacy policies with 32 percent saying they have read their ISP privacy policy closely. Thirty percent have read online retailer's privacy polices closely while 18 percent have read search engine privacy polices closely.
Parents know less than they think about their children's privacy online when it comes to sites tracking their children's online activity.
More than half (69%) of parents say they are very or fairly knowledgeable about how to protect their children's privacy online, but 29 percent are not even sure if the Web sites their children use have privacy polices and just 31 percent read the privacy polices.
Fifty-six percent are unsure if their children's online activity can be tracked by companies for commercial purposes.
"Consumers care about protecting their privacy on the Internet, but they do not necessarily know how to protect themselves nor do they understand how the process works," said Debra Berlyn, president of Consumer Policy Solutions.
"Today is a great day to raise awareness of what the issues are for consumers. I think our survey serves as a good gauge of how consumers view their privacy online."
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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