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Identity Theft Major Concern For Internet Users
Mike Sachoff
Staff Writer
2008-12-17
 Insider Reports RSS Feed
The majority (85%) of consumers say that trusting a site is most important when interacting with a Web site and sharing confidential information, according to a new survey from VeriSign.
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In contrast nine percent said competitive pricing was most important and five percent said ease of use was most important. Additionally, 93 percent said they would stop doing transactions on a site that was not secure.
More than three-quarters (76%) of consumers said identity theft is a "major" concern for them. When asked how they felt about brands that did not protect their online identity, 56 percent felt "distrustful," 17 percent felt "disappointed," 13 percent felt "betrayed," six percent felt "indifferent," and four percent felt "let down." One in five engage in fewer online activities due to security concerns.
"Identity theft can be an avoidable evil, and as our research indicates, security-savvy consumers will put their money where their trust is," said Fran Rosch, senior vice president of Products and Strategy for VeriSign. "These consumers understand that the repercussions of identity theft outweigh the few dollars they may be able to save by shopping on a questionable Web site, which is why 85 percent opt for sites they trust."
The survey also found that 62 percent of consumers look for the lock icon in the address bar to protect their identities and 55 percent look for a logo or seal from the site providing Internet security.
"The best security for consumers is education and using the latest tools and technologies that are out there to help counter fraud," said Craig Spiezle, chairman and founder of the Authentication and Online Trust Alliance (AOTA).
"As we move more and more of our lives online -- for example, banking, shopping, paying bills, communicating, registering, renewing, etc. -- fraud threats follow closely behind. The key is to keep one step ahead by knowing how to protect yourself online, embracing best practices and using the latest technologies."
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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