Kodak Image Gallery, formerly called Ofoto, sent out a lot of emails without the federally required opt-out information included.
|Oh No! Ofoto Busted For Spamming|
In the long and frustrating annals of spam, Kodak isn’t exactly known as a spam king. But about a year and a half ago, its Ofoto unit sent out 2 million emails to recipients.
Those emails were missing a few details, and the Federal Trade Commission soon became involved. They hit Kodak with a handful of allegations about their email campaign:
A Kodak spokesperson played down the campaign in a comment made in a Reuters report:
Kodak may think the FTC made too much of a federal case out of the mass mailing. Being a US government agency, the FTC does make federal cases out of violations of the CAN-SPAM act.
Few will consider the penalty particularly harsh. Kodak has to give up the $26,331 in gross proceeds it made as a result of the mass mailing campaign.
Jewelry retailer ICE.com also ran afoul of the FTC. It sent messages to over 6,000 recipients who had opted out of receiving future emails from the company. The company will have to pay $6,500 to settle the FTC’s complaint against it for doing so.